Web PresenceToday the web is part of everyone’s lifestyle, work and business. Web search is the first step in the decision making process, be it a buying decision -both personal or business oriented, a health issue or for leisure.
It is crucial that every business has its web presence, positioned in the correct audiences and under the proper search terms, so it could be found when potential buyers start their research. Essentially a website enables new sales, generates new leads and is key to build a reputation.
At InnovationPath we apply an integrated approach to help your company embrace the new digital world, in the ways that make the most sense for your business, evaluating the spaces that you’ll need to cover, which could be a business website, social network presence, blogs, etc.
We develop solutions, working end-to-end all the aspects needed to take the project to become a reality, from the initial understanding of your business to the ongoing maintenance and support.
Typically, our web presence projects include the following characteristics:
- Understanding of your business so we ensure the website and related presence points are in line with your business goals, strategy and communications.
- Exclusive visual design based on your brand requirements, developed by Sr. Graphic Designers.
- Content development, optimized by professional copywriters, optimized for seach engines as appropriate for your business.
- The website is built using an open source, powerful content management system, that makes the website:
- Self-managed. You can manage the website and change it as your business evolves.
- Extensible. You can add new components to add new services and functions without reinventing the wheel.
- No vendor lock-in. Being open source and actively developed, our solutions do not depend on a specific software vendor or web development team to be maintained or adapted in the future.
- Custom-developments as necessary, such as implementing a specific business workflows to interact with customers, partners or associates.
- SEO: The website is delivered with Search Engine Optimization, including tools and registration of the website into major search engines.
- Traffic analytics with automatic reports so you know how the website is performing.
- Web 2.0 integration, like Facebook, Twitter and LinkedIn connections.
Additionally, we deliver the following differentiators:
Not just a website
A brand’s digital presence spans a wide spectrum of places, of which a website is just one -an important one. Depending on your products, customer base, markets and geography, you might to need actively engage into other spaces, like social networks or industry portals, to reach this intended audience.
In line with our business-centric approach, we develop not just a website, but all the presence points needed for your business, like Facebook institutional pages, Twitter and LinkedIn profiles, Blogs, etc.
Training
As part of our projects, we develop a customized, e-learning class that teaches you how to update the website to keep it current, add new pages, menus, options, change contact information, etc. It includes screenshots and videos guiding you step by step on how to perform your website administration tasks.
We also provide you with an administration manual in PDF covering the class materials so you can print it and mark them up as needed.
Finally, we provide an enablement session for your staff where we go through all the website and teach you step by step the typical administration tasks for your website.
Hosting
As part of our solution, we upload and set up ready the website under our hosting infrastructure. Now that website speed is a key function of the search results ranking, it is very important to have a hosting solution that meets the estimated traffic requirements and is local to your major markets of operation.
We provide business grade hosting solutions, optimized for the websites we develop. This ensures you won’t have compatibility problems or last minute surprises. We provide local hosting solutions for the major markets in which we operate: Americas, both US-Based and South America-based, Australia / Asia and Europe.
Our solutions are managed, you are freed from having to deal with hosting related issues and jargon, so you focus on making your website take off for your business. We provide a hotline access as well as ticketing service so every requirement is acted upon as they happen and you can always check its resolution status.
If you would like to use your own hosting solution, we validate its infrastructure at project initiation. Any requirements not met are reported along with the recommendations to implement so it supports the new website. We also support our customers to interact with the hosting provider to sort these issues. We could also interact directly with the hosting provided if needed.
Maintenance and Ongoing Support
Every project is delivered with a capacity to use 10 support interactions -”tickets”, that you can use for help and follow on support about the website.
We also provide ongoing maintenance and support services that ensure your website available, performance is top notch, content is updated promptly and key maintenance tasks such as backups and software updates are carried on and tested on an ongoing basis.when
Rapid prototyping
While we use traditional techniques like sitemaps, wireframing and mockup designs to evolve from an idea to a working product, we also like to work under a prototyping approach.
Using this approach, we have a set of initial designs and functionality, that we tailor for your specific needs. This includes an exclusive visual design for your business brand as well as total control over the components of the solution so they fit your specific business processes.
By using this approach, we shorten design and evelopment times dramatically and achieve a solid, professional and proved web solution within weeks, while the “blank sheet of paper” approach usually is measured in months.
Depending on your priorities and branding requirements, we might choose to use one method or the other. We sort this out as part of our proposal development process, with a clear rationale about which method is the best for you and why.
