Web MarketingWith Web marketing you could develop, in minutes, focused campaigns, short or long-term, with immense feedback information about the actions results.
Thanks to web marketing, you could build a campaign so that your message appears right when someone is searching, interacting or just browsing for what you sell or promote. The global nature of the web allows you to be known and profit in new markets, where it would have been impossible to accomplish by traditional means.
Nonetheless, there are no secret shortcuts: if you want sustainable sales and build a reputation, you need to start developing a solid product and doing what it takes to become reputable.
That's why is of fundamental importance to start from a Web Presence or an eCommerce project, built upon the best practices and recommendations from the major search engines and social networks, in terms of quality of the content and communications.
This implies that every web marketing project must start from a solid organic optimization phase, guided through well-defined goals, derived from the business goals.
Once your website is optimized, properly inserted into the search engines and related directories, as appropriate for your particular business, we could start talking about paid advertisement efforts, e-mail marketing and other proactive communications.
Paid advertisement is not a shortcut to attract customers faster. In fact it is neither cheap: a website that is not organically optimized pays a high premium over an optimized one to obtain the same results, if at all.
E-mail marketing and social networks are also fundamental channels of communication. When used properly they amplify the web marketing campaign, reaching to people beyond the web search space.
When an integrated web marketing plan is implemented, both approaches, paid advertisement and organic optimization leverage each other. Organic optimization helps deliver the right message to the right people, your business is found where under the search terms or interaction activities that are most familiar to what you sell or promote.
An integrated web marketing campaign ensures original content, in which the key terms fit naturally as part of the text, descriptions for search results are copywrited to improve conversion rates, and similar best practices are followed. This conversions allow the website grow on reputation, which in turn improves the website's performance on search results, which in turn generates significant cost reductions on paid advertisement efforts, which gives the business more capacity to improve the share of voice, and so on.
At the same time, paid advertisement helps gain relevance faster than just by organic optimization, allows testing the effectiveness of the whole campaign and fix any deviations in getting to the wrong people or with the wrong message. Of fundamental importance in this process is the continuous and insightful analysis of website traffic analytics.
These lessons learned are then applied in subsequent waves of organic optimization, tailoring the content and interaction so that natural conversion rates are the maximum possible, leveraging paid advertisement, which in turns gets optimized again.
As we see, a real web marketing project goes far beyond a click per month budget or daily AdWords spending, and our approach to Web Marketing reflects this learning path.
Our Web Marketing Solution
Typically, our Web Marketing projects include the following:
- Understanding of your business value proposition, products and services, major markets of operation, your audience and segmentation.
- Assessment of your other marketing initiatives so we design the web marketing in line with them.
- Assessment of your current website marketing performance, reviewing organic positioning, share of search space, reputation, current audiences vs. intended audiences and other technical measures.
- Technical assessment of your website, comparing against best practices and recommendations as well as readiness for rich, dynamic web marketing campaigns.
- Development of web marketing goals and milestones aligned to your business goals.
- Organic optimization of your website, including:
- Content Optimization, so the key words and terms are naturally present on the content, descriptions are specially written for improving conversion rates, etc.
- Interaction optimization, so aid the user into the sales funnel, improve navigation and make information easy to find
- Technology optimization. We ensure the website technology facilitates web marketing goals, or actually inhibits from realizing them and as such an optimization is needed.
- Link building
- e-Mail marketing
- Social Networks Optimization
- Design paid advertisement campaign sourcing from a wide spectrum of spaces, based on the key audiences and segments that your business goals wants to reach
- Setup, maintain & report advertisement campaigns (Google Adwords, Facebook, Blog Networks, etc)
- Analyze website marketing performance to measure against goals, identify gaps, improvement opportunities and reiterate a new wave
- Create spot campaigns from major product launches, key events and other spot marketing requirements.
Why we are different?
Customer Centric
Our business does not rely on “selling clicks” or on selling the fantasy of being #1 on Google in 48hs. We firmly support the vision of marketing as an ongoing process to identify the customer, satisfy the customer, and keep the customer.
Integrated approach
We apply a balanced approach combining organic optimization, paid advertisement, social media networks, e-mail marketing and link building, among other channels, under the common umbrella of an Integrated Digital Marketing Plan aligned to the business goals.
Web 2.0 from the start
We integrate Social Networks as a key element among the sources of knowledge and communication channels, leveraging from the latest developments as well as from the power of recommendations and viral effect these space provides.
Ready for entering the path to attract, satisfy and keep profitable customers? Contact us for an assessment call.
