We recently finalized a nice experiment on capturing the potential of Facebook and Mobile with one of our customers, Dr. Navarro's Plastica Natural.
Now Dr. Navarro has his presence on the relevant web searches through his website, that implements best-practices in SEO oriented design. He is now also present in one of main places where his main target audience "lives virtually": Facebook. And while prospect patients are on the waiting room, they could discover and learn more about his services through their smartphones.