An interesting study by Vitrue suggests that users engage the most while at working hours.
Comes at no surprise to me, as while trying to optimize a site targeted at women, we found that the most traffic happens at 10am, 2pm and 5pm, the typical hours for a break in the site’s geography.
Mobile websites are increasingly becoming a necessary complement to any website, if not a project in itself.
Just think about how many of your target audiences have any sort of smartphone, how long do they have it with them, and what they do with it.
If there one guiding principle present on every Google-owned project, that is “speed”. As thinking of speed inherently provides the necessary perspective that balances form and function, so to speak. It’s all about user expericence, let me explain:
I came across an interesting analysis about why a social network would open itself to interoperate with other networks… and why not.