Thought Leadership Displaying items by tag: marketing
Sliced bread and other marketing delights
We are in the fashion business, all of us. Safe is risky. Very good… is bad. Talk to the ones that want to listen. Brilliant.
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A Brand is what the whole game is all about
“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’”
“If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”
Prof Aswath Damodaran
I recall on my MBA days, we were discussing about strengths and weaknesses of a company that was a cookies outsourcer (“real”, tasty sweet cookies). When speaking about weaknesses, a colleague mentioned “They lack a brand”. And I still recall that as sort of lighthouse principle. A brand is what the whole game is all about
