Thought Leadership Business focus
Business
Capturing the potential of Facebook & Mobile
Tuesday, 04 October 2011 12:32 Written by Guillermo Ramhorst
We recently finalized a nice experiment on capturing the potential of Facebook and Mobile with one of our customers, Dr. Navarro's Plastica Natural.
Now Dr. Navarro has his presence on the relevant web searches through his website, that implements best-practices in SEO oriented design. He is now also present in one of main places where his main target audience "lives virtually": Facebook. And while prospect patients are on the waiting room, they could discover and learn more about his services through their smartphones.
Sliced bread and other marketing delights
Monday, 27 September 2010 01:11 Written by Guillermo RamhorstWe are in the fashion business, all of us. Safe is risky. Very good… is bad. Talk to the ones that want to listen. Brilliant.
What could make the CEO’s of Google, Intel, Sony, Adobe, Logitech & Bestbuy to get toghether?
A Brand is what the whole game is all about
Sunday, 07 November 2010 22:35 Written by Guillermo Ramhorst
“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’”
“If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”
Prof Aswath Damodaran
I recall on my MBA days, we were discussing about strengths and weaknesses of a company that was a cookies outsourcer (“real”, tasty sweet cookies). When speaking about weaknesses, a colleague mentioned “They lack a brand”. And I still recall that as sort of lighthouse principle. A brand is what the whole game is all about
