We are in the fashion business, all of us. Safe is risky. Very good… is bad. Talk to the ones that want to listen. Brilliant.

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What could make the CEO’s of Google, Intel, Sony, Adobe, Logitech & Bestbuy to get toghether?

An interesting study by Vitrue suggests that users engage the most while at working hours.

Comes at no surprise to me, as while trying to optimize a site targeted at women, we found that the most traffic happens at 10am, 2pm and 5pm, the typical hours for a break in the site’s geography.

Mobile websites are increasingly becoming a necessary complement to any website, if not a project in itself.

Just think about how many of your target audiences have any sort of smartphone, how long do they have it with them, and what they do with it.

If there one guiding principle present on every Google-owned project, that is “speed”. As thinking of speed inherently provides the necessary perspective that balances form and function, so to speak. It’s all about user expericence, let me explain:

“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’”

“If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”

Prof Aswath Damodaran

I recall on my MBA days, we were discussing about strengths and weaknesses of a company that was a cookies outsourcer (“real”, tasty sweet cookies). When speaking about weaknesses, a colleague mentioned “They lack a brand”. And I still recall that as sort of lighthouse principle. A brand is what the whole game is all about