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Now you can have your whole website published in Facebook, amplifying your reach to world's most visited website, with a growing audience of 600+ million users.

Today social networks and mobile are two fundamental communications channels that require an active and innovative presence. A growing 35% of searches are now started on mobile devices and Facebook is the most visited website.

At InnovationPath we now develop full fledged facebook websites, leveraging on the latest technology provided by Facebook.  We customized a powerful and innovative content management system that smartly integrates your website into Facebook and presents itself with an optimized view. You can now offer your full content as a Facebok application, like we did here Plastica Natural on Facebook.

Social Media constitutes a new space where consumers interact among themselves, sharing moments of their life, preferences, opinions, thoughts and feelings. They do these in several ways like sending messages, posting on wall-like banners, sharing pictures, sites news and expressing their feelings for the brands they interact with.

Therefore Social Media represents a powerful feedback source. A company that actively engages with its community of consumers and stakholdres finds in Social Media a key leverage for its marketing process.

For these reasons Social Media is becoming a relevant space for brands to engage into. Depending on your business and brand awareness, you might even need a wide project with an active participation, actively offering new ways of consumers to interact with your brands and learn from them in the process. It is very well said that the best consultant is your customer, so you'd better go and ask them.

On the contrary if your focus is more business-to-business or you play within a niche, a institutional presence reflecting your image will be fine, and you would be more active on business oriented networks like LinkedIn.

At InnovationPath we help you elaborate and execute a Social Media Plan aligned to your business value proposition, brand image and marketing goals.

Our Social Media Optimization Solution

When we engage with our customers for Social Media, we develop a Social Media Plan. This plan includes an assessment of the business value proposition and major marketing initiavites, and elaboracion of Social Media Goals that are later planned into actions that we carry on as part of our solution.

These are the typical activities we normally do four customers as part of an Integrated Social Media Plan:

We "socialize" your website, integrating it to the social networks that makes sense for your business like Facebook, Twitter, LinkedIn, regional networks, high traffic blogs of your industry.

We develop social sharing elements like the Facebook's Like and Send button,  Twitter's Retweet buttons,  Google's +1 buttons, and so on, along with comments and advanced interactions from this activities.

We integrate your web presence so that any updates made to it are also published, automatically, to major social networks, so you don't need to replicate news among a huge set of places.

We build LinkedIn profiles, with professional copywirters, for your company and key employees.

We build Facebook, Twitter and other networks' institutional pages. Both graphically as well as content.

We could develop an "app" your website for Facebook, so your prospects could navigate your website seamlessly from within Facebook.

We develop Facebook Apps to offer new and unique ways for the consumers and prospects to engage with your brands, and generate a network of recommendations about what you offer.

We mobilize your website, so it could be properly browsed and navigated from smartphones and tables like iPads.

We develop and mantain blogs and related presences to communicate in a moreinformal and fluent way with consumers and other stakeholders.

We could develop and mantain online communities, to go beyond comments and facebook pages, and organize your followers into groups, get them to share and interact with your brand in exclusive ways, with the freedom of you owning the website where this happens. This consitutes a powerful resource for marketing research and plannig and a great tool for amplifying your communications.

Our Web Maintenance Services ensure your website is kept secure, available and responsive according to your business requirements.

We also assist you in managing your web presence content, updating your website, social network profiles and e-mail based communications, such as newsletters and enquiries forms.

In order to achieve these goals, key processes have to be executed on an ongoing basis. These activities include incident management and resolution, patch management, backup and recovery, upgrading software levels and optimizing the database and file systems to avoid unnecessary resource consumption and slow response times. Our team of experts include ITIL-certified personnel, the world’s most respected certification in IT Management.

Communication processes and policies are clearly defined, so we know who is entitled to request an update and who approves what. We also agree on ground rules so requests are specified at a high level and we manage the details.

We could also sign-off Service Level Agreements so you ensure the proper levels of service required by your business are satisfied, measured and attained.

Here is a list of the typical activities we deliver as part of our Web Maintenace Services:

Technical Support Services

• Incident management and resolution.
• Availability management. Monitor the website availability and response times.
• Security updates.
• Monitor key hosting variables.
• Software upgrades.
• Database tuning.
• Provide support for users registration process.
• Ensure backup and recovery, including off-site backups.
• Provide support for e-mail accounts.

Content Management Support

We could also assist your with managing your web content:

• Upload and format new content to the website.
• Post blog entries.
• Update website structure to reflect changes on products and services, navigation menus, etc.
• Prepare, format and send newsletters.
• Manage subscribers’ lists for the newsletters.

Social networks

The interaction with the major social networks (Facebook, Twitter) will need to be overseen to ensure the proper traffic flows among them and the website. We also  react to any events that impact your brand. This includes:

• Post updates on social network presence points.
• Update social network profiles.
• Notify on brands mentions on major social networks.
• Notify and manage answers to social networks comments, questions and other reputation related events.

Customer support

• Support the user registration process management.
• Provide support for mail and newsletter subscriptions management.
• Provide support for uploading additional content by the Customer.
• Provide support for editing and sending newsletters and announcements.

Project management

• Manage activities backlog.
• Handle monthly, bi-weekly or weekly meetings to prioritize backlog, review actions performed and plan next actions.
• Document any changes on the support center ticketing system.
• Activity reporting. We Provide reports for the key activities performed during each period.

Infrastructure

All of our activity is supported by a ticketing system to ensure proper tracking and history of incidents and changes to the website.

As part of the service provisioning we could provide a business-grade hosting solution, optimized for your website requirements. This might include staging environments for testing, QA and other related phases of your solution lifecycle management process.

Processes and Communication Channels

As part of the service initiation, we would specialize our best practices to your specific environment and sign-off the processes and procedures required for operating your website and related services.

This also includes setting up a communications chain so that any events are communicated to the proper people and there’s a follow-up and escalation process.

We could also provide a 7x24 hotline, accessible through a local telephone line, Skype, and e-mail.

Moving Forward

Today a brand’s website is a key factor of the overall customer experience, as well as a key channel for prospects and leads.  

After several years supporting world class customers across three continents, we developed a competitive web maintenance service that, by realizing economies of scale and deploying best practices, is able to deliver optimal service levels for your web presence.

Contact us to discuss your specifics needs further and elaborate a business proposal.