The development of Web Solutions is what we begun working at InnovationPath and one of the areas that delivers us the most exciting experiences and challenges.
Everchanging by its very nature, the web space is in continuous revolution. The web 2.0 is changing the way consumers and organizations communicate and interact. Social netwoks are taking the recommendation-based marketing to a whole new level. And social commerce -or so-called "Facebook Commerce" is just taking off, with a market size of 700million+ users continously interacting with friends and brands they love -and hate.
Mobility is changing this even further, with the advent of smartphones and tablets, people is now connected everytime, and more and more the web experience starts on a mobile device.
The immediacy of networks like Twitter opens whole new types of opportunities, providing immediate feedback from customers and major events as they happen. Real-time marketing or "tweet-marketing" is emerging, where ads, offers and even products are built in real-time as trending topics emerge.
And all this is just the beggining. Digital natives are now coming of age and business leaders find it hard to guess the best form to reach and meet their preferences.
All this means you can no longer afford to ignore this space. But it also means a "web page" is no longer the way of doing it.
That's why at InnovationPath we talk about "Web Solutions," an integrated approach to help your company embrace the new digital world, in the ways that make the most sense for your very own business.
While almost no-one could afford not to have a Facebook presence, much less a website, your business might require a whole effort on social commerce if your audience lives on Facebook most of the time; or a targeted eCommerce with advanced pricing and configuration if you are a business-to-busines shop; or a web presence project, covering the spaces where your audicence is if you are consumer-oriented startup.
At InnovationPath we discuss with our customers the challenges and opportunities internet offers to their businesses and come up with the best solution in terms of business goals, time and budget.
Call us to get yourself started.
