Social MediaSocial Media constitutes a new space where consumers interact among themselves, sharing moments of their life, preferences, opinions, thoughts and feelings. They do these in several ways like sending messages, posting on wall-like banners, sharing pictures, sites news and expressing their feelings for the brands they interact with.
Therefore Social Media represents a powerful feedback source. A company that actively engages with its community of consumers and stakholdres finds in Social Media a key leverage for its marketing process.
For these reasons Social Media is becoming a relevant space for brands to engage into. Depending on your business and brand awareness, you might even need a wide project with an active participation, actively offering new ways of consumers to interact with your brands and learn from them in the process. It is very well said that the best consultant is your customer, so you'd better go and ask them.
On the contrary if your focus is more business-to-business or you play within a niche, a institutional presence reflecting your image will be fine, and you would be more active on business oriented networks like LinkedIn.
At InnovationPath we help you elaborate and execute a Social Media Plan aligned to your business value proposition, brand image and marketing goals.
Our Social Media Optimization Solution
When we engage with our customers for Social Media, we develop a Social Media Plan. This plan includes an assessment of the business value proposition and major marketing initiavites, and elaboracion of Social Media Goals that are later planned into actions that we carry on as part of our solution.
These are the typical activities we normally do four customers as part of an Integrated Social Media Plan:
We "socialize" your website, integrating it to the social networks that makes sense for your business like Facebook, Twitter, LinkedIn, regional networks, high traffic blogs of your industry.
We develop social sharing elements like the Facebook's Like and Send button, Twitter's Retweet buttons, Google's +1 buttons, and so on, along with comments and advanced interactions from this activities.
We integrate your web presence so that any updates made to it are also published, automatically, to major social networks, so you don't need to replicate news among a huge set of places.
We build LinkedIn profiles, with professional copywirters, for your company and key employees.
We build Facebook, Twitter and other networks' institutional pages. Both graphically as well as content.
We could develop an "app" your website for Facebook, so your prospects could navigate your website seamlessly from within Facebook.
We develop Facebook Apps to offer new and unique ways for the consumers and prospects to engage with your brands, and generate a network of recommendations about what you offer.
We mobilize your website, so it could be properly browsed and navigated from smartphones and tables like iPads.
We develop and mantain blogs and related presences to communicate in a moreinformal and fluent way with consumers and other stakeholders.
We could develop and mantain online communities, to go beyond comments and facebook pages, and organize your followers into groups, get them to share and interact with your brand in exclusive ways, with the freedom of you owning the website where this happens. This consitutes a powerful resource for marketing research and plannig and a great tool for amplifying your communications.
