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At InnovationPath we enable organizations to generate business value through the use of technology.

We have three main channels of operation:

• Process Optimization: We help organizations optimize their business processes  by implementing industry solutions and developing advanced software.
• Web Solutions: We help customers realize the benefits of the web 2.0, improving brand awareness, increasing sales, entering new markets and engaging with the community.
• e-Learning and Collaboration. We help organizations unleash the knowledge and skills of its people by re-enginering the way organizations learn, share and communicate.

“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’”

“If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”

Prof Aswath Damodaran

I recall on my MBA days, we were discussing about strengths and weaknesses of a company that was a cookies outsourcer (“real”, tasty sweet cookies). When speaking about weaknesses, a colleague mentioned “They lack a brand”. And I still recall that as sort of lighthouse principle. A brand is what the whole game is all about